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Forgive my headline. Initially it might seem as non-pc and insensitive as a passing school corridor comment, but what I mean to refer to is the triumph of the redhead. News has reached my ears this week of top model (pictured) Karen Elson's latest campaign, and boy is it a good'un. As the new face of cult label St. John, the flame haired super's profile is fast becoming as high as the stage from which she fell at 2009's British Fashion Awards, but even better is who she's replacing; Angelina Jolie

After three years with St. John, CEO Glenn McMahon has amitted that the actress 'overshadowed the brand'. Ouch. He went on to add "We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette". Ouch. A small step for wronged women everywhere, a giant step for redheads.